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Using behavioural science for social good

At the heart of every social challenge is the need to better understand human behaviour. From promoting climate action, enhancing public health, or shaping fair social policies – I can help you uncover the drivers behind human behaviour.

CONTACT ME

I’m Lois

A social scientist researching what underpins complex social behaviours.

From promoting climate action, health behaviours, or social policy support – my research seeks to help governments, private companies, and non-profits better understand the social issues that matter to them.

More About Me

Ready to make informed decisions with behavioural research?

I offer tailored research, analysis, and expert advice to help you understand the social challenges relevant to you, and make behaviourally-informed decisions. Whether you need a full research project, policy consultation, or data analysis – I’m here to help.

Insights
Custom report writing and expert consultations.
more on insights
Experiments
Bespoke experiment design and data collection.
more on experiments
Analysis
Quantitative or qualitative analysis, including use of Natural Language Processing and Large Language Models.
more on analysis
Engagement
Presentations, talks, and content writing.
more on engagement

What people say about me:

"Lois worked on three projects with us, for both government and private sector clients. She undertook systematic literature reviews, organised and ran focus groups, analysed data, wrote reports, and gave presentations to clients. Lois was an outstanding researcher and project manager, conducting rigorous research and delivering timely insights to support client decision-making on climate policy and action. I would recommend her without hesitation."
Professor Lorraine Whitmarsh, MBECentre for Climate Change and Social Transformations (CAST)
"I worked with Lois on a review about the role of behavioural science for effective climate policy, for the UK Climate Change Committee. Lois was an absolute pleasure to work with, a fantastic team player and highly organised, handling crucial project management tasks with ease. Her thorough work and effective communication with the CCC team were key to the project’s success. A dedicated and invaluable contributor, I highly recommend working with Lois."
Dr Caroline VerfuerthCardiff University Business School
Testimonial pending

Some of the organisations I’ve worked with:

Group 14
Group 12
Group 11
Group 13
Group 17
Group 16
Group 15
Group 32
Group 18
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Email me

contact@loisplayer.com

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